San Francisco’s Art of Pop gives LGBT/GLBT Christian music ministries a competitive voice, establishing a label specifically for LGBT Christian singer/songwriter-based) music ministries: “Arta Yána”.
Long rejected, ostracised, and villainised by mainstream Christianity, LGBT Christian musicians have been denied an equal shot [relative to their straight siblings-in-Christ] at getting their music out to the world. An Elvish phrase meaning "exalted sanctuary", Arta Yána provides a solution in the form of a creative professional sanctuary for LGBT Christian music ministries, offering them the opportunity to globally express their voices, with almost zero restrictions. The company cares only that the ministries are viable, and that they compete with the best in the world in their genres.
Arta Yána is not marketing Hip-Hop, Rap, Death Metal, Punk, Reggae, or Spoken Word. Although the company won't be signing artists for several months, it intends to release music from scores of LGBT music ministries during the next two decades in many other genres. Therefore, the label is currently seeking such ministries that are seriously prepared to make their voices heard. All relative details are provided on the label's web site: artayana.com.
Says founder, Rev. Michaele Alyras de Cygne, "The only reason LGBT Christian music ministries do not have a dedicated record label that will globally distribute, and promote their music is because, apparently, either no one has been called to do so [before Art of Pop], or no one has the guts to do so. Since neither one of those conditions apply to me, and I happen to have a company in a position to do that, it's done!"
Arta Yána is an entity of boutique music and media label, Art of Pop. The latter having been originally established as a secular label, refocused its mission this year "to serve the Lord" in all of its music divisions. Through its self-titled label, the company also distributes Pop, Elven Dance, (sung in Elvish), Jazz, and Meditation music products.